Sports marketing. Brand-building. Communications. Art. Inspiration. Justin Kingsley has done it all. A modern renaissance man, Justin is a New York Times bestselling author and the Creative Director of NHL superbrand the Montreal Canadiens. His kinetic, infectious talks reveal the motivation behind all the work he does and the source of his success: telling stories. From high-level keynotes on marketing and innovation to motivational speeches that are as powerful as they are intimate, Justin’s talks are always rooted in his message and way of life: find your story, and tell it to the world.
Justin Kingsley is the author of two #1 bestselling books: The Way of the Fight (a New York Times bestseller) and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership. He also writes 24CH, a weekly documentary about the Montreal Canadiens, with whom he works as Creative Director and Special Advisor. He was previously Partner and Chief Socialist at Sid Lee, one of the world’s five best creative agencies. The strategy and campaign idea he developed for Adidas at the 2012 London Olympics was named best global campaign of the Games.
He is also behind the slogan and communications vision for the 2015 Women’s World Cup of Soccer: To a Greater Goal/Vers le grand but. Justin has turned Star Wars and Indiana Jones into global museum exhibitions, put a McDonald’s Restaurant into the side of a mountain at a snowboarding competition, and branded the 2010 Vancouver Olympics with the very first bilingual Games slogan: With Glowing Hearts/Des plus brillants exploits.
A former Press Secretary in the Prime Minister’s Office, he was spokesman for the Right Honourable Paul Martin. He hosts a photographic exhibition every couple of years, and was named one of Canada’s most creative people by Marketing Magazine. He is Franco-Ontarian. Et oui…